Digs
About Brand
Many millennials before marriage spend most of their twenties living with roommates. Finding and keeping a good roommate, however, gets harder as more and more people live in cities. The traditional way has been to look for a housing agent who then connects you to a house which at times is quite expensive to pay. That’s where Digs comes in.
My Role
Branding, Brand Strategy, Art Direction
Year
2021
Tools
Adobe Creative Suite, Figma
Getting information on Users
I conducted user research with mainly people in their twenties, mostly college/university students and graduates. The purpose was to determine what issues they have with finding accommodation or finding roommates and to get their view and if the product will be usable.
User Personas
The results of my user research show that the users are willing to have a product that would ease their stress in getting accommodation or getting their ideal roommate. The accumulation of the different insights and common patterns that came from the users’ answers helped me create two personas which are the manifestation of that data in a character.
Landing page together with the colours
Landing page is always the best incentive for conversion! Colours and easy layout are always a uniquely creative solution.
This page contains the basic functions of the app. One can search for accommodations near them, look for roommates, view available accommodation, view notifications and profiles and more
